Culture at Genesis Feed Tech

What is Culture

The Company

Genesis Feed Tech’s culture is rooted in innovation. GFT is an ingredient purchasing software platform with an impressive goal to educate and enable the feed industry. Their aim is to change the conversation on how feed ingredients (like soy) are valued and traded. A commodity like soybeans is generally traded on certain grade factors, but that doesn’t mean they are graded on what factors are the most important to consumers. GFT is trying to get these commodities accurately traded for their overall nutritional value, not only on price and protein levels.

The Boss Man

To help describe my experience with culture, I’ll have to describe my boss. To put him in simple terms, Peter Schott is a human who treats others like humans. He is transparent, empathetic, driven, and unforgivably unique. He practices positive reinforcement and encourages autonomous work. Before getting into details of tasks for the week, Peter always asks how I’m doing. I don’t feel like I am just a number (like in many large corporations), I feel like a valued employee. I have worked in places where my boss didn’t contact me for weeks-on-end and then only for a 30-minute chat where I sat and listened. I’m not opposed to larger companies, but there is something to be said about employees knowing they are valued. When I began to feel like just a number in my past jobs, I lost motivation and purpose in my work. I look forward to going to work at GFT. My boss treats me like I’m a real person.

People or Objects

Employee Development

Genesis Feed Tech cares about the personal development of it’s employess. 20% of my internship focusses on personal development. Part of this is meeting with industry leaders and gaining female mentors. I have had the opportunity to meet with women who are true rockstars at what they do: Koddee Furst and Cindy Peterson to name a couple. I’ve also been given the opportunity to go through an Intercultural Competency Development Course (IDI). This helped me assess my intercultural competency and provided actionable results and goals so I can continue to grow. This is important for anyone in any job, but will specifically benefit me as I work with people from other countries.

Work is Enjoyable?

To add on to the culture of being treated like humans, we also have freedom to act like humans. From casually listening to 50’s music to gathering decorations to make the office more festive, we have our share of fun. I have personally enjoyed the sprinkle of sarcasm at work. I never thought I’d see the project manager double-dog-dare GFT’s co-founder to dance at the end of a zoom call. I also never expected to learn about Star Trek as an explanation of a casual meme. We get to enjoy work and are still productive. I’ve still been able to learn a lot about animal nutrition, the feed industry, customer analytics, and all about soybeans. A little fun makes the job more enjoyable and has lifted my spirit during tasks that feel more mundane.

The Office Gets New Label Maker

I Never Thought I’d Learn…

  • How to make pour-over coffee
  • What a bag phone is
  • The difference between broilers and layers
  • How to build my own desk
  • How to use a label maker (as seen to the left)
  • The importance of amino acids
  • How to mail bulk items
  • What orthorectification is
  • That my opinion matters, even in a meeting full of experts
  • That a walk a day keeps the bad moods away

I recommend taking a lesson or two from this young company about the ways it celebrates and invests in employees.



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Jennifer Melom

Jennifer Melom

Business Student at North Dakota State University